Did you buy a SUPERFOOD yesterday?
Acha parso to khareeda hoga? Nahi? (Probably day before yesterday?)
Acha usse ek din pehle? (May be a day before that?)
Kher koi nahi! (Nonetheless!)
We all fall for this marketing gimmick. But according to Wikipedia, superfood is just a marketing term, and has no medical or scientific relevance. And I’d like to think so.
A better way to describe these foods is that they are nutrient-dense foods that contain a rich amount of certain nutrients that are beneficial for health.
But, the way they are marketed or sold – we think of them as a magical doorway to our good health.
But this exercise is primarily done, to exponentially increase the prices of specific foods.
Rather than fixing our unhealthy lifestyle, we start eating them as pills. Rather than going for a walk in a park, we walk to the supermarket to purchase the superfood.
And the result is a surging demand and exorbitant price of that superfood.
But, truth be told, if blueberry is good for health, so is a 5 rupee banana, if chia is good for health, so is peanut, and if matcha tea is good for health, so is a normal tea.
The point is – it is not a single food in isolation that is super, but a combination of a variety of whole foods consumed consistently in moderation along with regular exercise – That will make you a superhuman.
Do you need a #superfoodforthought?
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